Connection is one of Sioban’s superpowers and creating strategic partnerships that serve the best interest of her clients and bring their vision to life through this connection.

I perform deep analysis of a company's business practices and goals and make suggestions that improve their direction for the brand, campaign, event, employee/business resource group (ERG/BRG) and culture practices.

With over 15 years of event experience, and 8 of them in speaker management, programming, and content, I have coached hundreds of speakers on their delivery, copyedited their speeches/talks, and helped them command their audience.

Brand experience management is managing, strategizing, measuring, and impacting all aspects of the customer experience with your brand, your brand identity and working to improve your audience's perception of your brand to build awareness, equity, and loyalty.

I write clear, concise copy for ads and marketing materials. I can work closely alongside web and graphic designers to ensure your message is engaging, whether in an email or a website landing page. In addition, I provide copy editing services to review grammar, punctuation, spelling, and fact-checking. I also ensure that content follows brand guides to express the intended tone.

Sioban has worked in event-planning for over 15 years, ranging from collegiate program planning to non-profit fundraising and lifestyle conferences. Sioban is adamant about the power of connections to grow brands/business — specifically, in the Black community with a niche in West Indian experiences, Black women in tech, the necessity of inclusion in the workplace, and storytelling.

Sioban is a highly respected cultural leader with deep relationships across Black culture, especially music, fashion, entertainment, and tech sectors. SHe keeps her pulse on the most relevant data to share on podcasts, websites, blogs and through social media. She's been a featured guest and host on multiple podcasts, including her own, Take the L Podcast. In addition, she has been a contributing writer to multiple online publications, and featured in several marketing campaigns.